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5 Tips to Grow Cake Business using Instagram

Growing Cake Business with Instagram

If you're passionate about cakes and dream of turning your talent into a thriving cake business, Instagram can be your secret ingredient for success.

Here are 5 Top Tips on how you can harness the power of Instagram to take your cake business to new heights.

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1. Does the Number of Followers Matter? 

While a large following may seem appealing, it's the quality of your followers that truly matters! Aim to attract followers who may turn in to a customer. Being Location Specific is important here when it comes to your marketing tactics. So have a look at your profile and see where the majority of your Instagram Followers are from? Are they likely to order Cakes from you with Distance as a criteria? Try to promote your Instagram profile to people near you. As a starting point consider a 10-20 mile radius for your Cake Business and the people who you attract in Instagram so you can deliver Cakes without much hassle.

2. Clarity of Your Profile: 

Your Instagram profile serves as the digital storefront for your cake business, so making a strong first impression is crucial. Ensure that your profile is clear, concise, and visually appealing. Use a high-resolution profile picture that showcases your brand logo or a standout cake creation. Write a compelling bio that describes your cake business, including your specialty, location, and any unique selling points. Include relevant contact information and a clear call-to-action to encourage users to visit your website or place orders.

An example of an Instagram Profile for a Home Baker could be like this:

Business Name | London Based Buttercream Floral Cake Artist specialising in Wedding Cakes / Party Cakes. For orders, contact - phone number/email/website

3. Create Engaging Posts:

Captivating content is the heart and soul of Instagram. Create visually stunning posts that showcase your gorgeous cakes in all their glory. Focusing on simple yet effective cake photography/videography is crucial for your business. You can also share behind-the-scenes of your baking process, packaging process or rave about the amazing ingredients you use for your business. 

Remember it doesn't need to be perfect but just visually appealing is enough. 

For our Online School Students, do check out the Mobile Phone Photography Module to learn about taking stunning pictures of your Cakes using your smart phones.

4. How Frequent should I Post?

Consistency is key when it comes to posting on Instagram, but quality should always take precedence over quantity. Find a posting frequency that works for your cake business and stick to it. Whether you choose to post daily, several times a week, or bi-weekly, prioritise posting high-quality content that resonates with your audience.

5. Posting Strategically to grow your Cake Business.

Pay attention to the caption of your posts and also the hashtags you use for it. This improves the performance of your Instagram feed. Consider leveraging Instagram's features such as Stories, Reels, and IGTV to diversify your content and reach all your audiences.

When it comes to hashtags, with the generic hashtags like #buttercream / #buttercreamcakes. Make sure you also use specific hashtags like #londonbuttercreamcakes #glasgowcakes #floralbuttercreamcakes etc.

By focusing on building a community of engaged followers, creating compelling content, and posting strategically, you can elevate your cake business on Instagram and establish a strong online presence that resonates with your potential customers.


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