How to Run a Cake Business that Attracts Right Customers
Starting a business is easy, but the secret to staying in business and thriving long term all comes down to one thing - Building a Cake Business Customers Care About.
Ultimately, your customers should care about your business and your existence.
Ask yourself,
"Would your customers miss you if you stopped trading?"
I am sharing with you a few checkpoints that you can adapt in your new or existing business right now :)
1. Be Ethical - Bake Your Cakes
I cannot stress the importance of this enough. Why does your customer choose to buy from you over supermarket cakes? Because they believe your cakes are fresher, tastier, free of preservatives, and good for them.
I see new home baking businesses not focusing enough on learning the most essential skill - Baking.
Using pre-made cake mixes and readymade cakes in your cake businesses will not help you leave a mark in your customer's minds and is not an ethical way of doing business.
Baking doesn't have to be complicated or tricky. You don't need a thousand recipes to start a cake business too. All you need to learn is one recipe that works and how to adapt it to various flavour variations. You can learn this easily in our 'Science of Baking' Online Class.
At the end of the day, cakes are to be eaten, and they should taste better than they look.
2. Use Ingredients that sets you apart from your competition
Emphasise on the quality of the ingredients you use - Do you use organic eggs, organic flour, and fresh fruit compote over preservatives laden jams and conserves. Do you bake your cakes freshly? Do you make your own buttercream?
Don't forget to market how your Cakes are different and unique so your customers know what they are getting is a unique, delicious, incomparable treat.
3. Attract the Right Customers
Building a cake business that your customers care about is only possible if you attract the right customers.
A good starting point is ensuring you don't underprice your cakes. If you use premium organic ingredients, it is only fair that the price of the cake reflects this. The right customers would be happy to pay for the quality of your products.
Avoid money hagglers who are on a hunt for the cheapest cake - they are unlikely to ever care for you as a business and would easily switch when they find the next affordable cake option.
Hope this write up has stirred some ideas on how you can improve your Cake Business and Grow in to an irreplaceable and unique business that your customers care about.
Choose one action point that you would implement now? Write to me and let me know what that would be - [email protected]
Until next time...
Much love,
Neetha
